Yet again Google is in the firing line for tuning search results to favour itself.
This isn’t exactly a new allegation, but the idea’s spreading fast: Google is tuning search results to favour itself, and perhaps that’s not entirely fair. Though the European Union is already investigating Google for potential antitrust violations, a recent article in the Wall Street Journal cites several US businesses that aren’t too happy themselves, claiming that Google Places, Product Search and the like took a big chomp out of their traffic. Google’s defence, as usual, rests on its secret algorithms, which it claims aren’t rigged in any way, adding that the prominent placement of location- and product-based search results are just a way to get users quicker answers to their queries. If you type in “day spa nyc,” you’re looking for some catered suggestions, right? And what of those who argue differently? Well, obviously they’re in league with Microsoft.