When you say economy of massive scales, Google probably is the biggest of them all. They probably know all your preferences, friends and foes. It's quite likely that your face will be on YouTube, in whatever category. Migrating to HTML5 will make it even easier for your friends to see you!
So, when the management of Google decides to make a change many others are either willing or forced to change with them. That kind of scale we're talking about when the words were spread that Google will focus on HTML5. A move that will leave flash and silverlight on a back burner. That makes sense as HTML5 is flexible and more platform independent, so you could use it on your Android, Apple or most other smartphones. Or, if they are smart enough, on your TV as well.
“We are quickly coming to an era where all YouTube video will be HTML5 video,” Matt Frost, Google’s head of strategy and partnerships for Chrome, said. He was speaking at the OTT-tv World Summit. "Non-monetized videos viewed in Chrome and Internet Explorer 11 is HTML5 video" he said according to our source.
HTML5 is becoming a new standard for Web content and digital advertising. It is more flexible than Flash is and it can be used on almost on every browser and device. That would include Apples' iPhone and iPad. What a wonderful world coding would become. Alas, dream on! HTML5 has all kinds of variables and sometimes a flexible consistency. But today, "HTML isn’t being implemented with any real degree of consistency" Frost said.“The goal when you put forward a standard is to have people implement it in a standardized way". "Unfortunately that’s not always the case so also with HTML5 you’re looking at creating a mosaic solution across all of these browsers” . "That's making it difficult for content and application developers to achieve cross-platform/browser compatibility that suppliers and consumers alike would like".
So yes, there is a snag. Google is working on its own video compression standard (VP9) for the upcoming zillions of videos on YouTube. Understandably but they are simply skipping, or forgetting, HEVC encoding technology.
4K UltraHD video— a massive growth of pictures for the next generation TV's—is gainings followers. More and more TVs are planned that are capable of showing that better picture quality. The drawback? These 4K streams requires eight times the bandwidth of normal HD content and that brings many challenges for TV operators, broadcasters and data transmission providers. They have to find ways to get these bytes in your house and in your wireless. High quality, high reliability and low costs to the consumer.
Compression is the word here. More and more compression to make the data stream manageable. HEVC is probably the most well-known codec for shrinking down bandwidth but apparently Google is to use its own V9 compression standard. Frost stated that they feel it is the best solution for 4K video and, being from Google, saying anything else would be rather weird.
Now Google adhering and promoting a standard to be has been seen and done before. Only a day or so ago we published an article on Google quietly moving API's in Android from the "free for all" sectors to the proprietary ones. Economy of scales never was so clear and neither was the need for HTML5 adhering Tizen.