In recent times Intel has been struggling in the Mobile Processor race with ARM dominating this sector. Intel will continue their fight in phones and tablets with their new range of processors, but there is another battle ground and that is wearables i.e Technology that you can wear, which Intel sees itself in Pole position.
Renée James, the recently appointed Intel President had an Interview with the Wall Street Journal (WSJ) when she was visiting Hong Kong, where she talks about these challenges and also Tizen.
The transcript is below:
WSJ: What was the biggest challenge for Intel is according to you?
Renée James: Time to speed up the computation. We need to push harder and faster than we did in the past. From the data center to the ultra-mobile devices such as tablets, phones and wearable devices , computing segment is currently experiencing an exciting journey and even a game-changing transitions. To cope with this transition, in addition to Intel's strength in traditional areas, improve the integration will be the future of Intel and we plan to leave no chance of computing the unserved.
Since August, for example, we have introduced over 40 new products for the market segment of the Internet of Things [a network of intelligent devices that can communicate with each other with little human intervention] for the data center, with increased focus on ultra-mobile devices and systems 2-in-1.
WSJ: Ten to 20 years from now, do you think Intel will continue to be known as the world's largest semiconductor maker, or it will become more and more companies focus on software and services?
Renée James: It is our goal to remain the leading semiconductor manufacturers and expand our offerings beyond silicon for a solution that includes silicon and software / services. This does not take over our focus on semiconductors, since both will go hand in hand.
WSJ: Intel has been working on Internet TV . When will consumers be able to see it?
Renée James: We continue to test and evaluate the product. We really do not have a new update [for Internet TV].
WSJ: How do you stay ahead of the innovation curve?
Renée James: Intel will do more in services and software, especially in places such as security ... maybe by making your online experience to be safe. That is something that may have nothing to do with Intel, but you will see more of it in the future.
Some of the products we represent will be using wearable technologies, smart watch. And you probably will see our name there. Our ambition is to allow the industry to build great products, and we are pleased to have our names on them with the name of our customers.
WSJ: Intel has developed an operating system [OS] mobile named Tizen along with Samsung Electronics. Why is there a need for all three operating systems beyond Android and iOS?
Renée James: We have always been a big contributor in open source. We have worked on most mobile operating systems Linux and our work on MeeGo [mobile operating system in collaboration with Intel that Nokia has now abandoned], and in the end it was an effort that could help in Tizen to be what it is today. But of course, there is a change in strategy at Nokia. The operating system is not as important as the application system. There is room for a third OS. But it also requires that you must have the strength of a company like Samsung really could introduce a new experience to users because they can build a complete phone and they have the user experience so that they have the possibility to make it happen.
WSJ: What are the main challenges of Tizen? We have never seen a Tizen phone from Samsung.
Renée James: It's just a matter of the adoption application. Submitted to the developers. That's the biggest challenge.
WSJ: Most of your clients are working on wearable devices. That means the semiconductor must be smaller and are built differently. How Intel prepares emergence of this trend?
Renée James: We are working on products that are smaller and more integrated over time. Products that we are building now are so small that they can fit behind any type of display. We announced a product line that we do called Quark for wearable devices and a large number of devices that appear. They have more sensors and a little graphic. We're building a product that is different now for various types of devices. It was something that we did not have before.
WSJ: When Quark chips to be shipped?
Renée James: We've been talking with our customers. This is for the delivery of the product in 2014.
WSJ: Intel owned cash fund has grown to more than $ 11 billion by the end of the third quarter. Are you going to do more acquisitions?
Renée James: We want to make acquisitions all the time. That process is ongoing and we will continue to do so. Historically, we have done some acquisitions. There is no change in our strategy. We just keep looking. We spent a lot of time to look at opportunities in security. We have made the following acquisitions outside McAfee in security field. There is nothing new to be announced but it is something that always makes us interested in doing so. We also have a fairly strong equity investments in Asia and we use it as a way to help encourage small companies or work in communities around our platform.
WSJ: What Trends in Asia that interest you and want to be involved in it Intel?
Renée James: There is dynamism in the Asia-form factor that will not be obvious to people who do not spend time in this area. Popularity phablet - or convergence of tablets and smartphones - just one of several examples.
We embrace market trends in the region and continue to deepen our integration with existing customers in Asia and the opportunity is always open to new ecosystem partners in China - in anticipation of a new form factor and new price point. For example, we are working with some ODM [original design manufacturers] on a mobile device Android entry-level.
WSJ: What are the opportunities Intel in China? Is there an increase in innovation in this country?
Renée James: We have seen the movement and tremendous innovation at price points lower. There has been a surge in the development of a set of new partners in southern China, which is known informally as the China Tech Ecosystem. This has opened up new possibilities for growing footprint for Intel-based mobile devices Intel technology that covers all price points. This work is different from the more established relationships in Taiwan and Korea. We help new players.
WSJ: You are a woman's top technology executives that are rare. Do you look at the lack of a female engineer?
Renée James: There is a shortage of engineers for women. This [job] is difficult. And the people who are really good can provide a major command and they can move. This does happen in China as well. There is in as big in Asia and in China as well as in Silicon Valley.
WSJ: There is a management tips?
Renée James: I would say as much as possible to speak directly and clearly. Clarity really helps people to follow where you are trying to lead them.