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Samsung takes lead in Indian Smartphone market

Samsung has shown a clear sign of domination in both feature phones and smartphones shipments in the Indian market during Q4 2015.
By
Akshay
 - 
Feb 3, 2016

With the slow stagnation of Smartphone sales growth in China, India has gained a lot of love from smartphone manufacturers worldwide (mostly China). This has now resulted in India taking over USA for being the second largest Smartphone market in the world, suggests a latest report from Counterpoint - a technology market research team. With a 23% increase in YoY (Year over Year) to hit 100 million smartphones shipments along with a growth of 15% annually in Q4 2015, India now records to a total user base of 220 million smartphone users by the end of 2015! Samsung has taken the lions share of vendors' list both in feature phone and smartphone departments.

Exhibit-1
Samsung has shown a clear sign of domination in both feature phones and smartphones shipments market-share 23.6% and 28.6%,respectively in Q4, which is almost double to Home grown Indian brand Micromax in the second spot. Samsung also held this position throughout 2015 with an annual market share of 19.8% and 25.7% respectively in feature phones and smartphones. With over 50% of smartphones shipped in 2015 being 4G LTE enabled handsets, Samsung's main contributor to this list was the from the J series range of 4G enabled smartphones that come under the midrange and budget segments with the J2 being the best selling smartphone in Q4,2015 (despite the mediocre TV commercials). Just like in the overall market share, Samsung topped list even in the 4G smartphone shipment in Q4.

The report also states that the recent advancements of Chinese players like Xiaomi,Huawei,OnePlus and now LeTV or LeEco have all affected Samsung's grip over the market despite staying on top mostly in the online battle. But an established supply and distribution chain, offline in almost every part of India has made the effective difference from the Chinese firms who are still figuring out to go offline and giving up on online strategies like Flash sales and Invite systems which they rely on to keep the hype running.

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