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Samsung and Amazon Video Deliver Next Generation HDR10+ Video Experience

By
Ash
 - 
Apr 23, 2017

Samsung Electronics and Amazon Video have announced the introduction of HDR10+, which is an updated open standard that, as the name suggests, uses dynamic metadata in order to produce enhanced contrast and colors on an expanded range of televisions.

HDR10+ builds on the HDR10 open standard and adds the Dynamic Tone Mapping feature, opposed to the current HDR10 standard that uses static metadata. The use of this static metadata means that there might be some scenes that might be overly dark, for instance, in a bright movie.
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All of Samsung’s 2017 UHD TVs, including its premium QLED TV lineup, support HDR10+. In the second half of this year, Samsung’s 2016 UHD TVs will gain HDR10+ support through a firmware update.

“As an advanced HDR10 technology, HDR10+ offers an unparalleled HDR viewing experience — vivid picture, better contrast and accurate colors — that brings HDR video to life,” said Kyoungwon Lim, Vice President of Visual Display Division at Samsung Electronics. “We’re excited to work with world-class industry partners, including Amazon Video, to bring more amazing HDR content directly to our 2017 UHD TVs, including our QLED TV lineup.

 

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