When people talk about Samsung, more often than not, they talk about specific pieces of hardware than they do about a platform with a thriving developer ecosystem. But, the Korean electronics giant seems to have got very serious about changing that perception.

The company has been the most dominant player in Android for a while now and is seen as a force in appliances and home electronics. But as far as software and Artificial Intelligence (AI) are concerned, it has a long way to go. AI is seeping into our world in very profound ways, revolutionizing the way we go about our daily lives and Samsung seems to have taken a very detailed note of it.

 

AI – Where Are We Now and Where Are We Going?

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Samsung is currently working to develop technologies that can make their vision of a fully open, intelligent and connected world, a reality. A world where AI will play an integral role, where one day everything from our phones to our refrigerators will possess some sort of intelligence to help us seamlessly interact with our surroundings. As per the recent reports, investments in AI have tripled from $26 billion in 2013 to $39 billion in 2016, further propelling the development of new technologies in the field.

Despite these advancements, there are some real challenges that are hindering the development of AI technologies, including the lack of the required talent pool in the AI industry. Furthermore, many device manufacturers are struggling to determine what AI is capable of and what kind of value it can bring to consumers.

 

Bixby – Bringing New Value into the Smart Home

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On March 20, 2017, Samsung announced the voice-powered digital assistant named “Bixby“. Powered by the Samsung Connect, Bixby acts as the controlling platform of your connected device ecosystem, including mobile phones, TVs and even home appliances to make the smart home experience even smarter.

Samsung is now adding Bixby Voice to its Family Hub refrigerator. This will enable the users to check the weather, build shopping lists and order groceries with the power of your voice. The integration of Bixby Voice and Samsung Connect into the Family Hub refrigerator marks a big step – one that will offer developers tremendous opportunities to develop new content, applications and experiences in areas such as food, health, home management, entertainment and more.