Back in July 2017, Samsung Electronics installed the world’s first projector-less commercial Cinema LED Screen at Lotte Cinema World Tower in Korea. The Cinema LED Screen is designed to create a more captivating and vibrant viewing experience. Dubbed as Super S, the technology provides next-generation picture quality and true-to-life audio to the viewer. It is a collaborative project by HARMAN Professional Solutions and Samsung Audio Lab.
Recently, Lotte Cinema announced that the Super S has been listed in the Guinness Book of World Records as the world's largest cinema with LED screens. With 96 LED cabinets, the Super S has a screen size of 10.3m x 5.4m. It has a brightness of 146 foot-lambert (FL) – about 10 times that of the typical projection lamp – and supports HDR. Samsung has paired its Cinema LED Screen with state-of-the-art audio technologies from JBL by HARMAN.
With the inclusion of Super S, Lotte Cinema now has two Guinness records. In 2014, Superplex G cinema by Lotte became the largest cinema screen in the world. By using the power of Super S, Lotte Cinema looks at ways to customize the cinema with various purposes. "We will try to change the content of the cinema from just a place to watch movies to other content like sports, games or concerts," the company said.
About Lotte Cinema
Founded in 1999, Lotte Cinema is a Korea-based entertainment company that provides theater screening, movie investment and movie distribution services throughout the globe. The cinema company, owned by South Korean Lotte Group, has 105 cinema theaters totalling 738 screens in South Korea. In 2008, Lotte Cinema expanded its services beyond the Korean boarder for the first time. It opened 16 theaters in Vietnam with a total of 73 screens. Following that, Lotte Cinema also opened 11 theaters in China with a total of 87 screens. The company now plans to further to expand its services abroad with Indonesia being the next in the list. Starting in early 2018, Lotte Group plans to open 100 cinemas labeled Lotte Cinema in Indonesia in the next few years.