Smart TV refers to digital TVs that use various operating systems (OS) such as Tizen (Samsung) webOS (LG), FirefoxOS (Panasonic) and Android (Sony). This year saw the advent of numerous smart TV's and one of the leading manufacturers of these products is Samsung Electronics. This company has released TVs with multiple sizes, specs, and compatibility. It successfully debuted "The Frame", a smart TV which is more like an artwork hung on a wall when not in use. For the first time, Samsung's TV sales volume is expected to surpass 70%. With the inclusion of advanced features such as voice recognition, Artificial Intelligence (AI), and a variety of content that runs on the latest Tizen operating system, Samsung Electronics is certainly leading the growth of the smart TV market. According to market researcher IHS Markit and the electronics industry, the share of smart TV in the global TV market this year is estimated to account for over 60% of total TV sales.

Samsung Electronics from the beginning continues to lead the growth of smart TV. Samsung's smart TV sales ratio has increased year over year since its first launch in 2011, by 32% in 2012, 47% in 2014 and 65% in 2016. The proportion of smart TV in the market as a whole has increased from 13% in 2011 to 35.3% in 2013 and 47% in 2016. Samsung started using Tizen OS for all its smart TV products since 2015. By adopting Tizen, Samsung can continue to increase the amount of content for smart TV from about 1,000 to about 3000 this year and it plans to implement Bixby, an AI-based speech recognition technology to smart TV from next year.