Garmin has just launched a series of luxury smartwatches under its new Marq line. The company released five Marq smartwatches, each of which is meant to fill a different role. The watches cost between $1,500 to $2,500, and are targeted at the traditional high-end watch market.
Garmin is targeting a niche section of people with it new Marq line of smartwatches. The company is trying to replace the traditional high-end mechanical timepieces with smartwatches. It's offering build quality and materials of a luxury watch, merged with the internals and flexibility of a smartwatch. The watches offer titanium cases and sapphire crystal, with Garmin’s suite of smartwatch features, like notifications, activity tracking, heart rate sensors, and built-in music storage.
However, the new Marq watches are designed to fill different roles where traditional timepieces would typically live. Each of the five Marq watches are targeted at different section, and are also priced differently. Here's a quick look at what each of them offer.
While these five Marq watches look pretty nice, Garmin may have missed the trick by limiting the unique functions and apps to the specific models. There's no reason why each of these watches can't run every app or function. After all, they are smartwatches.
Nevertheless, it'd be interesting to see if Garmin's shot at the luxury watch market hits the bull's eye.