Samsung have become the third biggest company when it comes to their increasing global wearable market share. The market research firm IDC (International Data Corporation) have totaled up the global wearable market shares and sales of companies within the wearable market.
Samsung has sold over 30.9 million units of smartwatches over the past year – a 9.2 percent share of the global wearables market. The companies global wearable market shares was 6.9 percent (12.2 million units) in 2018 to 9.2 percent (30.9 million units). Overall, they had an increased market shares of 2.3 percent which is equivalent to 18.7 million units.
Taking top spot is Apple. They have sold about 106.5 million smartwatches and Apple AirPods. Their market shares have risen from 27 percent (48 million units) to 31.7 percent (106.5 million units). Overall, Apple’s market shares have increased by 4.7 percent (58.5 million units). Kudos to you Apple.
Stealing the second spot is Xiaomi. Over the past year, Xiaomi have sold 41.7 million wearables. However, their market shares have decreased from 13.1 percent in 2018 to 12.4%. Jitesh Ubrani, a research manager for IDC said, “The market for wearables is also quickly becoming very top heavy as companies such as Apple and Samsung capture a greater share of the market,”
In total there were 336.5 million wearables sold over the past year. Compared to the previous year (178 million units sold) there has been an increase of 158.5 million units sold. This significant increase in sales is partially due to the developments of wireless earbuds. For example, the Apple AirPods have become an explosive trend. There were 170.5 million wireless earphones sold, over 92.4 million smartwatches and about 69.4 million smart bands sold in the last year.
We can see why some would want to get their hands on a pair of wireless earbuds. With the soon-to-be disappearance of the 3.5mm headphone jack, we’ll have no choice but to use them if we don’t want to play music out loud.